WHAT ARE THE SEO FACTORS AFFECTING THE RANKING OF WEBPAGE ?

                                         

In the prior times, let’s say 5-6 years back, the Google stats and strata were different. Different here says easy money earning.  There are ample no. of factors that contributes in reaching the high position and maintaining that position in the search engine. 

Factors such as site structure, sitemaps, user experience, alt tag on images but above all content is the master. Content plays the role of the king. Not all type of contents, but yes unique and in demand content can boom in the market. Following are 10 tips for writing content to make its position in the front pages in the search engine.

Optimize for Robots and write the content for users :

Its 21^st century, the world of robots and now a days, robots are equally active on internet. In the present times, no one wants to read the stuffed SEO, not even the search engines. SEO is essential but an article cannot rely only on SEO.

 Everyone wants natural content, and if SEO is used accordingly, it works as icing on the cake. There is no importance of rankings until your content is relevant. Robots are generally programmed and can’t change their feed, so target the robots.

Forget about the keyword density:

Adding lots of keywords to the article is the tenacious myth amongst the people. It’s but natural that Google favors certain keywords over other, and keywords are also required, but stuffing of keywords is just a non-sense, cramming of the keywords unnecessarily only harm the posts rather than achieving the high ranking.

Write in-depth and long CONTENT:

Google prefer those pages as the top rankers which have about 2000 words with relevant content. The articles having in-depth knowledge for the user are best suited for the visitors on the Google page. 

The evidence points that the long articles get more shares and links then a superficial and small article. The length shows the insight of the author that he has the knowledge about the subject matter. Write the content just not to please the search engine but for sharing your thoughts and experiences with the audiences.

Merits of Long tail:

The problem that arises with the long, fat keywords is that they are super competitive and need huge efforts to upgrade their ranking. In many cases, there are lots of relative searches like “keywords” vs “how the stuffing of keywords harms?” Long tail keywords have small search volume but attracts large traffic and the people are easily distracted by their way of query.

Use related synonyms and grammatical variations :

Using the synonyms and keywords along with the proper use of grammar makes  the content relevant without cramming actual keywords in the article. Now a days. Google uses Latent Semantic Indexing to get the intentions of the people searching the results on the webpages. This will make your content unique and will target the search easily.

Google Tilde:

If you add ~ before a keyword  and go for a search, Google will provide you with the similar keywords at the bottom of the page that is related to the query. Using those keywords will help you to make your content authentic and relevant.

Google Plus:

G+ what we usually call Google plus, plays a biggest role in SEO.  Set up your G+ profile and add up your authorship markup, claim ownership of your content, Build an Author rank and play actively on G+. By doing this, you will be promoting every piece of your content regardless of where it gets posted.

Sharing the Content is must:

Sharing of your content on the public profile gets traffic and links, more sharing will make the blog relevant and popular. Share your content in relevant forums, blogs, newsletters and in social networking sites like Facebook, Twitter, Stumbleupon, Linkedin, Google+, Pinterest and enjoy the benefit of traffic. Never underestimate the incredible power of GUEST BLOGGING, it shares its traffic with your site.

Submission of content on various sites:

In order to promote your articles, or content, you must add the content in various sites like Reddit.com, Technorati.com for knowing its rank among all the articles. The more the sharing of content, more traffic it will gain.

Title tags and Snippets:

These both still remains the king because Google first searches for the title tag when categorizing individually on the webpage. The title and snippets (what we called as meta description) plays an important role. So insert the keywords, but the title and meta tag should sound natural enough so that people automatically click on them.